The Marketing Managers at Shell wanted to regularly engage and run full-fledged reward and incentive campaigns with their over 200 channel partners across. Their existing communication, rewards and recognition processes were not effective enough to engage and motivate this large network of distributors. Reach and adoption of the existing processes was also minimal.
Aligning the distributors with brand missions and strategies was another challenge in engaging them. It was important to have an engagement program that helps this alignment process and thereby maximize the efficiency of the rewards, recognition and campaign management.
The Evaluation Process
Our client wanted to create a robust distributor engagement process and below given are a few reasons to finalize Compass:
1. Compass team's expertise and customer-centricity
Compass has great experience in providing digital platforms to manage Channel Partners, Dealers & Distributors and Loyalty & Reward campaigns - which was thoroughly evaluated. Compass team's customer-centricity and willingness to go extra miles for the client requirement was observed and this was a significant reason for them to finalize.
2. Wide variety of redemption options
Compass's multiple redemption options like Experiences, Gift Vouchers, Perks & Privileges, and Physical products were really impressive. The fact that Compass is a scalable digital platform, their elaborate e-catalogue and their channel partner survey features positively affected the choice.
3. Low turnaround time for campaign setup
Compass's Compass drastically lowered the turnaround time for marketing campaign setup - which again, was a great advantage to be achieved.