Our client's segment managers studied their customer data and derived that the top 50 of their dealers contributed to over 40% of their revenue. They believed that motivating these 50 dealers could help them get better shop share and resultantly grow their market share.
The wanted to create a mechanism to motivate them through exclusivity and rewards. They thought of reaching them with the use of scalable technology.
The Evaluation Process
Our client wanted to create a robust dealer motivation process and they had evaluated multiple services providers for this purpose. Below given are a few reasons to finalize Compass:
1. Compass's engagement features
Compass could run Loyalty and Reward campaigns by leveraging social engagement and found these highly beneficial for the engagement model they were proposing to create for their top dealers.
2. High-quality redemption options
To create exclusivity, our client needed to offer a bouquet of high-end redemption options. Compass offered a wide range of exclusive Experiences, Gift Vouchers, Perks and Privileges that could be handpicked to create an exclusive reward for the top dealers.
3. Easy campaign setup and configurability
Depending on the rules set by our client, the campaigns could be quickly formed in a matter of minutes. There are 3 criteria that the managers use to define the signature club, and the setup process accommodates it. Compass robust platform allows them to quickly reconfigure the campaigns for a new set of criteria required in the future.