Parlate con il nostro esperto di commissioni
Swiggy è la più grande piattaforma di ordinazione e consegna di cibo in India. Ha iniziato la sua attività nel 2014, a Bengaluru. Da allora, si è espansa fino a raggiungere un'ampia rete di partner di consegna in tutta l'India. Nel corso degli anni, la rete di consegna e la tecnologia di ordinazione di Swiggy hanno trasformato il panorama delle ordinazioni e delle consegne di cibo, rendendolo straordinariamente accessibile e affidabile.
Managing and onboarding a manpower of over 120000 delivery partners onto a platform comes with its unique set of challenges. Making sure the organizational values and strategic priorities trickle down to each of them and evaluating the efficiency of this was a herculean task. Before Compass, Swiggy was trying to manage this using dispersed and regional partner programs that were run by local management teams. Initiatives were rendered inefficient because the time taken to dissipate was ineffectively high. This tedious management of the reward programs also resulted in huge operating overheads.
L'altro aspetto di questa sfida era che i partner di consegna non lavoravano in uffici ma con i loro veicoli di consegna. Erano dispersi in diverse località e aree geografiche e questo limitava anche il controllo sulle loro prestazioni. Ciò ha reso estremamente difficile unificare e implementare le iniziative e monitorare le loro attività.
Swiggy chose Compass from an option of 4 others, and the following were the key reasons for this decision:
Compass allowed Swiggy to robustly design their partner programs. The team was open to discussing the requirements in detail and providing insights on how to efficiently integrate these programs using Compass.
Compass provided detailed data reporting and analytics tools. These data tools were key for the efficient use of the system because of the vastness of the data that 1.2 lakhs users would generate. These data points were to be used as key metrics for the delivery partner performance and efficiency.
Managing support for over 1.2 lakhs users was vital and impacted adoption directly. Compass promised customer support despite this large volume.
"Compass has given us a platform to truly appreciate the hard work of our delivery partners who are the heart of our operations."
Sachin Kotangale, VP Operazioni, Swiggy
Managing and onboarding a manpower of over 120000 delivery partners onto a platform comes with its unique set of challenges. Making sure the organizational values and strategic priorities trickle down to each of them and evaluating the efficiency of this was a herculean task. Before Compass, Swiggy was trying to manage this using dispersed and regional partner programs that were run by local management teams. Initiatives were rendered inefficient because the time taken to dissipate was ineffectively high. This tedious management of the reward programs also resulted in huge operating overheads.
L'altro aspetto di questa sfida era che i partner di consegna non lavoravano in uffici ma con i loro veicoli di consegna. Erano dispersi in diverse località e aree geografiche e questo limitava anche il controllo sulle loro prestazioni. Ciò ha reso estremamente difficile unificare e implementare le iniziative e monitorare le loro attività.
Swiggy chose Compass from an option of 4 others, and the following were the key reasons for this decision:
Compass allowed Swiggy to robustly design their partner programs. The team was open to discussing the requirements in detail and providing insights on how to efficiently integrate these programs using Compass.
Compass provided detailed data reporting and analytics tools. These data tools were key for the efficient use of the system because of the vastness of the data that 1.2 lakhs users would generate. These data points were to be used as key metrics for the delivery partner performance and efficiency.
Managing support for over 1.2 lakhs users was vital and impacted adoption directly. Compass promised customer support despite this large volume.
"Compass has given us a platform to truly appreciate the hard work of our delivery partners who are the heart of our operations."
Sachin Kotangale, VP Operazioni, Swiggy
Il nostro cliente voleva sfruttare la tecnologia per creare esperienze personalizzate analizzando i dati dei membri da più fonti, tra cui il CRM, i dati biometrici, gli interessi, l'utilizzo della piattaforma e altre fonti di dati per scoprire le attività di benessere degli utenti. Nel contempo, volevano garantire i massimi livelli di privacy, sicurezza e conformità dei dati.
I requisiti possono essere riassunti come segue:
