Sales Gamification is a technique that leverages game elements and game thinking in a business context to increase sales engagement, improve sales performance, build stronger relationships, and motivate salespeople to close more deals in a given timeframe.
Sales gamification works the same way as video games, and it doesn't require the user to have any genuine interest in an actual game but instead focuses on making people play them.
Simply put, sales gamification is an approach to instill motivation and drive engagement in salespeople to boost their performance. It works by leveraging game design elements in nongame contexts for increasing quota achievement.
Sales gamification is a process of applying game mechanics to the sales process. The goal is to increase sales teams' effectiveness and improve how they work.
Companies leverage gamification to help improve their sales performance by creating a more competitive environment for employees. This way, they can increase their revenue while simultaneously improving customer experience.
There are two main types of sales gamification: extrinsic and intrinsic motivation. Extrinsic motivation refers to external rewards such as money or prizes while intrinsic motivation refers to internal satisfaction or pleasure derived from completing tasks or playing games.
The main elements of gamification in sales include:
Gamification of the sales process means adding some exciting and fun elements to your existing process to encourage your teams to be motivated and perform better in achieving their targets.
Gamification is the use of game mechanics and game design techniques to engage users in an experience. It can be implemented in any situation where user engagement is required, especially when a goal needs to be reached, or a new behavior needs to be learned.
Gamification can help you improve sales productivity by creating a fun environment where your reps can learn new skills while developing their confidence in selling your products or services. The result is not just better sales performance and savings on cost but a lot more.
Here are some of the benefits of sales gamification:
Gamification can be used in many different areas of sales—from incentivizing existing reps to improve their performance and hiring new ones.
Here are some effective ways to gamify sales activities to improve the performance of your sales reps:
Gamification helps retailers to improve customer loyalty and retention by incentivizing customers to engage with the company's brand. The idea behind gamification is to create an experience that motivates people to achieve a specific goal or desired outcome by using points, badges, or other rewards similar to those found in video games.
Here are some effective ways to use gamification in retail:
Here are some ways you can use gamification to improve your sales incentive program:
These are short surveys that can be sent frequently to check what your employees think about an issue quickly. The survey comprises fewer questions (not more than 10) to get the information quickly. These can be administered at regular intervals (monthly/weekly/quarterly).
Having periodic, hour-long meetings for an informal chat with every team member is an excellent way to get a true sense of what’s happening with them. Since it is a safe and private conversation, it helps you get better details about an issue.
eNPS (employee Net Promoter score) is one of the simplest yet effective ways to assess your employee's opinion of your company. It includes one intriguing question that gauges loyalty. An example of eNPS questions include: How likely are you to recommend our company to others? Employees respond to the eNPS survey on a scale of 1-10, where 10 denotes they are ‘highly likely’ to recommend the company and 1 signifies they are ‘highly unlikely’ to recommend it.
Sales gamification software is a tool or platform that helps businesses gamify their sales processes by adding competition into the mix and rewarding team members for their sales efforts.
It is a unique way to motivate, educate and engage your sales team through challenges, goals, and rewards. It enables a business to create healthy and friendly competition within the team throughout the year by constantly encouraging their new achievements.