Sales motivation is the zest a salesperson or sales rep has for selling a service or product to the customers.
Sales motivation is what drives a salesperson to do the things they do. It is the reason why they are motivated to sell and why they are successful salespeople.
Sales motivation can be broken down into three key areas:
Sales motivation is an integral part of a business because without it, companies would be unable to sell their products or services effectively. If salespeople are not motivated to do their jobs properly, they won't perform as well as they should.
Sales motivation is the process of instilling the desire and drive to sell in a salesperson. It is a way to arouse, maintain, and direct behavior to achieve a goal. Simply put, sales motivation refers to the degree to which the salesperson is willing to exert effort to achieve a goal.
A salesperson with high sales motivation will spend significant time and energy on tasks related to selling, even when rewards are not immediately forthcoming. Conversely, low sales motivation leads a person to avoid performing tasks associated with selling altogether.
Salespeople with high sales motivation tend to have:
Sales professionals are motivated by these factors:
Motivating your sales team is a daunting task. You have to balance their needs, wants, and desires. No two individuals are the same, which means what motivates them is different, too, so you need to know what motivates each person on your team.
Here are some common ways to increase sales motivation:
Motivating your sales team is a science, not an art. You can use the right techniques and strategies to get the best results. To motivate your sales team, you need to understand what drives them.
Here are some best ways to motivate a sales team:
So, you've got a sales team that's not performing. What do you do?
Here are a few ways to motivate a sales team when they are down:
These are short surveys that can be sent frequently to check what your employees think about an issue quickly. The survey comprises fewer questions (not more than 10) to get the information quickly. These can be administered at regular intervals (monthly/weekly/quarterly).
Having periodic, hour-long meetings for an informal chat with every team member is an excellent way to get a true sense of what’s happening with them. Since it is a safe and private conversation, it helps you get better details about an issue.
eNPS (employee Net Promoter score) is one of the simplest yet effective ways to assess your employee's opinion of your company. It includes one intriguing question that gauges loyalty. An example of eNPS questions include: How likely are you to recommend our company to others? Employees respond to the eNPS survey on a scale of 1-10, where 10 denotes they are ‘highly likely’ to recommend the company and 1 signifies they are ‘highly unlikely’ to recommend it.