An effective sales plan serves as the compass guiding a business towards its revenue targets and growth objectives. In today's highly competitive marketplace, a well-crafted sales plan is not just a valuable asset; it's often the difference between success and stagnation.
A sales plan is a strategic document that outlines a company's sales objectives, strategies, and tactics for achieving its revenue and growth targets. It serves as a roadmap for the sales team and provides a clear direction for achieving sales goals within a specified time frame, typically on an annual or quarterly basis. A well-structured sales plan includes details on target customers, revenue targets, pricing strategies, promotional activities, sales tactics, team responsibilities, resources, and market conditions.
The sales planning process includes:
Key advantages of having a well-defined sales plan:
Key sections and elements you should consider adding to a sales plan template:
Tips to help you create a successful sales plan:
Types of sales plans:
These are short surveys that can be sent frequently to check what your employees think about an issue quickly. The survey comprises fewer questions (not more than 10) to get the information quickly. These can be administered at regular intervals (monthly/weekly/quarterly).
Having periodic, hour-long meetings for an informal chat with every team member is an excellent way to get a true sense of what’s happening with them. Since it is a safe and private conversation, it helps you get better details about an issue.
eNPS (employee Net Promoter score) is one of the simplest yet effective ways to assess your employee's opinion of your company. It includes one intriguing question that gauges loyalty. An example of eNPS questions include: How likely are you to recommend our company to others? Employees respond to the eNPS survey on a scale of 1-10, where 10 denotes they are ‘highly likely’ to recommend the company and 1 signifies they are ‘highly unlikely’ to recommend it.
Strategic sales plan examples that you can adapt to your specific needs:
Steps to create a sales plan: