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Sales Rewards

Sales rewards are incentives or bonuses given to salespeople to motivate them to meet or exceed their sales targets. These rewards can be in the form of cash, merchandise, or other non-cash awards.

The purpose of sales rewards is to encourage salespeople to work harder and more effectively and to recognize and reward their achievements. Sales rewards can be based on various criteria, such as the number of sales made, the value of the sales, the profitability of the sales, or other performance measures. 

It is important for employers to provide sales rewards that are meaningful and motivating because they can help improve employee morale, increase productivity, and potentially increase revenue.

Sales rewards can be used in a variety of ways:

  • To incentivize salespeople to reach or exceed their goals.
  • To reward employees for being part of a successful team.
  • To provide an additional source of income for top performers.
  • To recognize exceptional performance.

What are sales rewards?

Sales rewards are incentives or bonuses given to salespeople to motivate them to meet or exceed their sales targets. These rewards can be in the form of financial bonuses, recognition or status within the company, or other non-monetary incentives such as trips, gift cards, or other perks. 

Sales rewards are often used to motivate salespeople to work harder and achieve higher levels of performance, as well as to recognize and reward top performers within the sales team. Sales rewards can be used in various settings, including business-to-consumer (B2C) and business-to-business (B2B) sales environments.

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How to build efficient sales reward programs?

Sales reward programs can be an effective way to motivate and engage sales teams, but it's important to design them carefully to ensure they are effective and sustainable. Here are some tips for building efficient sales reward programs:

  1. Set clear goals: The first step in building a sales reward program is establishing what you are trying to achieve. This could be increasing overall sales, improving customer satisfaction, or achieving specific targets.
  2. Choose the right rewards: Your rewards should be meaningful and appealing to your sales team. This could include financial incentives such as commissions or bonuses or non-financial rewards like extra vacation time or recognition.
  3. Communicate clearly: Make sure your sales team understands the program and the available rewards. This includes explaining how the program works and what criteria will determine who is eligible for rewards.
  4. Monitor and adjust: Monitor the success of your sales reward program and make adjustments as needed. This could include changing the rewards offered or adjusting the criteria for earning them.
  5. Celebrate success: Recognize and celebrate the achievements of your sales team as they reach their goals. This could include public recognition or special events to celebrate their success.

What are some great sales reward ideas?

Here are some ideas for sales rewards:

  1. Cash bonuses: A cash bonus is a simple and effective way to reward salespeople for their hard work. You can offer a fixed amount or a percentage of the salesperson's total sales.
  2. Trips or vacations: Offer a trip or vacation as a reward for top sales performance. This could be a weekend getaway, a cruise, or a longer vacation to a destination of the salesperson's choice.
  3. Gifts or merchandise: Consider offering gifts or merchandise to reward sales success. This could include gift cards, electronics, or other high-value items that the salesperson will appreciate.
  4. Professional development opportunities: Offer opportunities for professional development, such as training courses or conferences, to reward salespeople for their hard work.
  5. Recognition and praise: Don't underestimate the value of simple recognition and praise. A public acknowledgment of a salesperson's achievements can be a powerful motivator.
  6. Special perks or privileges: Offer special perks or privileges to top salespeople, such as flexible work schedules, reserved parking spaces, or access to company events or activities.
  7. Team-building events: Host team-building events or activities, such as group outings or team-building exercises, to reward and recognize your sales team's efforts.

Employee pulse surveys:

These are short surveys that can be sent frequently to check what your employees think about an issue quickly. The survey comprises fewer questions (not more than 10) to get the information quickly. These can be administered at regular intervals (monthly/weekly/quarterly).

One-on-one meetings:

Having periodic, hour-long meetings for an informal chat with every team member is an excellent way to get a true sense of what’s happening with them. Since it is a safe and private conversation, it helps you get better details about an issue.


eNPS (employee Net Promoter score) is one of the simplest yet effective ways to assess your employee's opinion of your company. It includes one intriguing question that gauges loyalty. An example of eNPS questions include: How likely are you to recommend our company to others? Employees respond to the eNPS survey on a scale of 1-10, where 10 denotes they are ‘highly likely’ to recommend the company and 1 signifies they are ‘highly unlikely’ to recommend it.

Based on the responses, employees can be placed in three different categories:

  • Promoters
    Employees who have responded positively or agreed.
  • Detractors
    Employees who have reacted negatively or disagreed.
  • Passives
    Employees who have stayed neutral with their responses.

How to motivate the sales team with rewards?

There are several ways to motivate a sales team with rewards:

  1. Recognizing and rewarding the hard work and achievements of your sales team can be a powerful motivator. Consider offering incentives such as bonuses, commissions, or other rewards for top performers.
  2. Different people are motivated by different things. Consider offering a range of rewards, such as bonuses, commissions, gift cards, or other incentives, to appeal to a diverse group of employees.
  3. If rewards are too difficult to achieve, they may not be effective motivators. Make sure the rewards you offer are attainable, but also challenging enough to inspire your sales team to push themselves.
  4. Make sure your sales team knows how the rewards program works and how they can earn rewards. Consider providing regular updates on progress towards goals and what rewards are available.

Remember that rewards are just one tool in your motivation toolkit. It's important to consider the individual needs and motivations of your sales team and use a variety of strategies to keep them motivated and engaged.

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