Bercakap dengan pakar komisen kami
Swiggy adalah platform pesanan dan penghantaran makanan terbesar di India. Mereka memulakan operasi mereka pada tahun 2014, di Bengaluru. Sejak itu, mereka telah bola salji untuk berkembang menjadi rangkaian rakan kongsi penghantaran yang luas di seluruh India. Selama bertahun-tahun, rangkaian penghantaran dan teknologi pesanan Swiggy telah mengubah landskap pesanan dan penghantaran makanan - menjadikannya luar biasa mudah diakses dan boleh dipercayai.
Managing and onboarding a manpower of over 120000 delivery partners onto a platform comes with its unique set of challenges. Making sure the organizational values and strategic priorities trickle down to each of them and evaluating the efficiency of this was a herculean task. Before Compass, Swiggy was trying to manage this using dispersed and regional partner programs that were run by local management teams. Initiatives were rendered inefficient because the time taken to dissipate was ineffectively high. This tedious management of the reward programs also resulted in huge operating overheads.
Aspek lain untuk cabaran ini ialah rakan penghantar tidak bekerja di luar pejabat tetapi keluar dari kenderaan penghantaran mereka. Mereka tersebar di seluruh lokasi dan geografi dan ini juga mengehadkan kawalan ke atas persembahan mereka. Ini menjadikannya amat sukar untuk menyatukan dan melaksanakan inisiatif dan mengesan aktiviti mereka.
Swiggy chose Compass from an option of 4 others, and the following were the key reasons for this decision:
Compass allowed Swiggy to robustly design their partner programs. The team was open to discussing the requirements in detail and providing insights on how to efficiently integrate these programs using Compass.
Compass provided detailed data reporting and analytics tools. These data tools were key for the efficient use of the system because of the vastness of the data that 1.2 lakhs users would generate. These data points were to be used as key metrics for the delivery partner performance and efficiency.
Managing support for over 1.2 lakhs users was vital and impacted adoption directly. Compass promised customer support despite this large volume.
"Compass has given us a platform to truly appreciate the hard work of our delivery partners who are the heart of our operations."
Sachin Kotangale, VP Operasi, Swiggy
Managing and onboarding a manpower of over 120000 delivery partners onto a platform comes with its unique set of challenges. Making sure the organizational values and strategic priorities trickle down to each of them and evaluating the efficiency of this was a herculean task. Before Compass, Swiggy was trying to manage this using dispersed and regional partner programs that were run by local management teams. Initiatives were rendered inefficient because the time taken to dissipate was ineffectively high. This tedious management of the reward programs also resulted in huge operating overheads.
Aspek lain untuk cabaran ini ialah rakan penghantar tidak bekerja di luar pejabat tetapi keluar dari kenderaan penghantaran mereka. Mereka tersebar di seluruh lokasi dan geografi dan ini juga mengehadkan kawalan ke atas persembahan mereka. Ini menjadikannya amat sukar untuk menyatukan dan melaksanakan inisiatif dan mengesan aktiviti mereka.
Swiggy chose Compass from an option of 4 others, and the following were the key reasons for this decision:
Compass allowed Swiggy to robustly design their partner programs. The team was open to discussing the requirements in detail and providing insights on how to efficiently integrate these programs using Compass.
Compass provided detailed data reporting and analytics tools. These data tools were key for the efficient use of the system because of the vastness of the data that 1.2 lakhs users would generate. These data points were to be used as key metrics for the delivery partner performance and efficiency.
Managing support for over 1.2 lakhs users was vital and impacted adoption directly. Compass promised customer support despite this large volume.
"Compass has given us a platform to truly appreciate the hard work of our delivery partners who are the heart of our operations."
Sachin Kotangale, VP Operasi, Swiggy
Pelanggan kami ingin memanfaatkan teknologi untuk mencipta pengalaman tersuai dengan menganalisis data ahli dari pelbagai sumber - termasuk CRM, biometrik, minat, penggunaan platform, dan sumber data lain untuk menemui aktiviti kesejahteraan pengguna. Selama ini, mereka ingin memastikan tahap privasi, keselamatan dan pematuhan data tertinggi.
Keperluan boleh diringkaskan seperti di bawah:
