Our client wanted to leverage technology to create customized experiences by analyzing member data from multiple sources - including their CRM, biometrics, interests, platform usage, and other sources of data to discover user wellness activity. All the while, they wanted to ensure the highest levels of data privacy, security and compliance standards.
The requirements could be summarized as below:
- Incentivize their members using rewards and engage them using communities.
- Use activity and performance-based rewards to motivate their members to participate in various wellness programs participate in various wellness programs
- Increase the usage of online trainings conducted by national and international trainers