The channel managers at ABHFL were facing challenges to regularly engage and run full-fledged reward and incentive campaigns with their over 2700 channel partners. Their existing rewarding processes failed to be scalable so as to accommodate this vastness of the channel partner base. Thus the reach and adoption of these programs were minimal.
Managers at ABHL connected with their channel partners only during their quarterly dealer meets. Cash was the only form of channel partner rewards and these were distributed during these quarterly meets.
Aligning the channel partners with organizational objectives was another challenge that they were facing. The channel partner engagement program had to take this alignment into account and also allow to maximize the efficiency of the rewards and recognition and campaign management.
The Evaluation Process
ABHFL wanted to create a robust channel engagement process and they had evaluated multiple services providers for this purpose Below given are a few reasons to finalize Compass:
1. Compass's proven expertise
ABHFL evaluated the 6 years of experience Compass has in providing digital platforms to manage Channel Partners, Dealers & Distributors, Loyalty & Reward campaigns by leveraging social engagement and found these highly beneficial for themselves.
2. Wide variety of redemption option
In comparison to the cash method of incentive disbursal ABHFL was using, Compass's multiple redemption options like Experiences, Gift Vouchers, Perks & Privileges, and Physical products were really impressive.
3. Low turnaround time for campaign setup
After evaluating the platform, ABHL found that the platform drastically lowered the turnaround time for campaign setup - which again, was a great advantage to be achieved.