Bajaj Allianz started on 12 March 2001 and currently has over 760 branches across India and is headquartered in Pune, India. Company offers insurance products for financial planning and security.

The company has over 20,000 life insurance advisors across India and grew by 38% over the last financial year, almost double the industry average. The comprehensive life insurance solutions, technical expertise and experience of Allianz SE combines with the in-depth market knowledge and goodwill of the Company in India.

Bajaj Allianz used brand vouchers to reward their life insurance advisors for their target achievements and other milestones. These brand vouchers came with their own set of problems:

1. The recipients of these brand vouchers had only one option of redemption. This limitation prevented the advisors from freely using their reward amounts as per their interests.
2. The managers were unable to track who received these vouchers and by when. This ambiguity also raised a serious issue of possible misuse of the vouchers - in terms of the vouchers not reaching the rewarded advisor and being illicitly transferred to other parties.
3. The reward and redemption process completely lacked transparency. This requirement for transparency had two parts to it - First was the necessity of the managers to announce the reason why an advisor was rewarded and what this reward was. This communication needed to be uniformly disseminated across all the advisors to maintain the fairness of the rewarding process. The second was the end-to-end program visibility requirement to the management. Only this kind of visibility would help them understand redemption patterns, and in turn, the efficiency of the reward programs.
4. The delivery and reach of these brand vouchers were sluggish. These reward vouchers had to laboriously travel through multiple stakeholders to finally reach the recipient and carried considerable operational overheads. The time lag between awarding and receipt of rewards reduced its efficiency.

Our client wanted to leverage technology to create customized experiences by analyzing member data from multiple sources - including their CRM, biometrics, interests, platform usage, and other sources of data to discover user wellness activity. All the while, they wanted to ensure the highest levels of data privacy, security and compliance standards.

The requirements could be summarized as below:

• Incentivize their members using rewards and engage them using communities.
• Use activity and performance-based rewards to motivate their members to participate in various wellness programs participate in various wellness programs
• Increase the usage  of online trainings conducted by national and international trainers