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Our client is one of the world's most trusted fitness authorities since 1965. They started as a small gym in California and now have grown into a global icon for fitness across 700 locations, serving over 3 million people across six continents every day. The company provides fitness coaching for both industry professionals and beginners to help them achieve their fitness goals. Each gym offers a variety of cardio and strength training equipment as well as group exercise programs. Whether it is the activity, nutrition, sleep, stress, focus, cognition, financial health or personal relationships that the members want to improve our client supports all the wellness goals of their members.
The company aims to improve the wellbeing of their members using unique goals that are set for each one of them. Their trainers get to know the members, discover their goals, and design an experience that helps the members achieve their goals.
Our client wanted to leverage technology to create customized experiences by analyzing member data from multiple sources - including their CRM, biometrics, interests, platform usage, and other sources of data to discover user wellness activity. All the while, they wanted to ensure the highest levels of data privacy, security and compliance standards.
The requirements could be summarized as below:
Our client wanted to leverage technology to create customized experiences by analyzing member data from multiple sources - including their CRM, biometrics, interests, platform usage, and other sources of data to discover user wellness activity. All the while, they wanted to ensure the highest levels of data privacy, security and compliance standards.
The requirements could be summarized as below:
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