Our client is a British-Dutch oil and gas company headquartered in the Netherlands and incorporated in the United Kingdom. They are one of the oil and gas "supermajors". They have expertise in the exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals. They aim to meet the world's growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible.

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The Marketing Managers at Shell wanted to regularly engage and run full-fledged reward and incentive campaigns with their over 200 channel partners across. Their existing communication, rewards and recognition processes were not effective enough to engage and motivate this large network of distributors. Reach and adoption of the existing processes was also minimal.

Aligning the distributors with brand missions and strategies was another challenge in engaging them. It was important to have an engagement program that helps this alignment process and thereby maximize the efficiency of the rewards, recognition and campaign management.

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The Evaluation Process

Our client wanted to create a robust distributor engagement process and below given are a few reasons to finalize Compass:

1. Compass team's expertise and customer-centricity

Compass has great experience in providing digital platforms to manage Channel Partners, Dealers & Distributors and Loyalty & Reward campaigns - which was thoroughly evaluated. Compass team's customer-centricity and willingness to go extra miles for the client requirement was observed and this was a significant reason for them to finalize.

2. Wide variety of redemption options

Compass's multiple redemption options like Experiences, Gift Vouchers, Perks & Privileges, and Physical products were really impressive. The fact that Compass is a scalable digital platform, their elaborate e-catalogue and their channel partner survey features positively affected the choice.

3. Low turnaround time for campaign setup

Compass's Compass drastically lowered the turnaround time for marketing campaign setup - which again, was a great advantage to be achieved.

Our client wanted to leverage technology to create customized experiences by analyzing member data from multiple sources - including their CRM, biometrics, interests, platform usage, and other sources of data to discover user wellness activity. All the while, they wanted to ensure the highest levels of data privacy, security and compliance standards.

The requirements could be summarized as below:

• Incentivize their members using rewards and engage them using communities.
• Use activity and performance-based rewards to motivate their members to participate in various wellness programs participate in various wellness programs
• Increase the usage  of online trainings conducted by national and international trainers