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Our client is a Dutch multinational company that creates paints and performance coatings for both industry and consumers worldwide. The company has a presence in more than 80 countries and employs approximately 46,000 people. They have a world-class portfolio of brands and are trusted by customers around the globe. Headquartered in the Netherlands, their team is passionate about delivering the high-performance products and services for their customers.
Our client's segment managers studied their customer data and derived that the top 50 of their dealers contributed to over 40% of their revenue. They believed that motivating these 50 dealers could help them get better shop share and resultantly grow their market share.
The wanted to create a mechanism to motivate them through exclusivity and rewards. They thought of reaching them with the use of scalable technology.
Our client wanted to create a robust dealer motivation process and they had evaluated multiple services providers for this purpose. Below given are a few reasons to finalize Compass:
Compass could run Loyalty and Reward campaigns by leveraging social engagement and found these highly beneficial for the engagement model they were proposing to create for their top dealers.
To create exclusivity, our client needed to offer a bouquet of high-end redemption options. Compass offered a wide range of exclusive Experiences, Gift Vouchers, Perks and Privileges that could be handpicked to create an exclusive reward for the top dealers.
Depending on the rules set by our client, the campaigns could be quickly formed in a matter of minutes. There are 3 criteria that the managers use to define the signature club, and the setup process accommodates it. Compass robust platform allows them to quickly reconfigure the campaigns for a new set of criteria required in the future.
Our client wanted to leverage technology to create customized experiences by analyzing member data from multiple sources - including their CRM, biometrics, interests, platform usage, and other sources of data to discover user wellness activity. All the while, they wanted to ensure the highest levels of data privacy, security and compliance standards.
The requirements could be summarized as below: