Corporate swag serves multiple purposes, serving as an excellent marketing tool to elevate your brand awareness, enhance goodwill, and appreciation among clients and employees. Corporate swag remains popular due to its effectiveness in leaving a lasting impression. When chosen wisely and designed creatively, these items can become a powerful ambassador for a brand.
Corporate swag refers to promotional merchandise or branded items that companies distribute to employees, customers, clients, or other stakeholders as a form of marketing, branding, or appreciation.
These items typically feature the company's logo, branding elements, or messaging and are intended to promote the company's brand, create goodwill, and enhance brand visibility.
Companies invest in corporate swag for several reasons, including:
Corporate swag is distributed to various stakeholders in the company:
Some of the most popular items used in corporate swag include:
When planning for corporate swag, companies should consider several factors to ensure that their swag initiatives are effective, well-received, and aligned with their objectives. Some key factors to consider include:
The challenges of corporate swag are:
Se trata de encuestas breves que pueden enviarse con frecuencia para comprobar rápidamente lo que piensan sus empleados sobre un tema. La encuesta consta de menos preguntas (no más de 10) para obtener la información rápidamente. Pueden administrarse a intervalos regulares (mensual/semanal/trimestral).
Celebrar reuniones periódicas de una hora de duración para mantener una charla informal con cada miembro del equipo es una forma excelente de hacerse una idea real de lo que les pasa. Al tratarse de una conversación segura y privada, te ayuda a obtener mejores detalles sobre un asunto.
eNPS (employee Net Promoter score) es una de las formas más sencillas y eficaces de evaluar la opinión de sus empleados sobre su empresa. Incluye una pregunta intrigante que mide la lealtad. Un ejemplo de preguntas de eNPS son ¿Qué probabilidades hay de que recomiende nuestra empresa a otras personas? Los empleados responden a la encuesta eNPS en una escala del 1 al 10, donde 10 significa que es "muy probable" que recomienden la empresa y 1 significa que es "muy improbable" que la recomienden.
Corporate swag can enhance a company’s brand image in the following ways:
The amount companies spend on corporate swag can vary greatly depending on the size of the company, the industry, and the specific goals of their marketing campaigns. Here are some key points to consider: